Free Pride and Prejudice Essays: Narrative Techniques :: Pride Prejudice Essays

Narrative Techniques of Pride and Prejudice This essay will focus on Chapter 53 or Vol III, Chapter 11, depending upon the edition of the novel. This passage is taken from Bingley and Darcy's first visit to Longbourn after their return to Meryton. The passage focuses on Mrs Bennet's foolishness and Elizabeth's feelings about the proceedings. Mrs Bennet's speeches in the passage point to her ignorance, which is part of Austen's narrative technique of letting characters reveal themselves through their speech. The effect is particularly comic due to Mrs. Bennet's utter ignorance, which manifests itself in moral insensitivity, as seen in her belief that Lydia is "well married" in her disgraceful union with Wickham, and in lack of simple knowledge, as seen in her commenting that Newcastle is "a place quite northward, it seems." Because of this, she manages to be obsequiously polite yet quite rude, as we can see from the contrast between her invitation for Bingley to shoot birds on Mr Bennet's manor "When you have killed all your own birds" and her insult to Darcy that Wickham has "not so many [friends] as he deserves." Austen uses a similar treatment for Mr Collins, whose sycophantic language is even used when he is criticising Elizabeth's class [?] in his proposal to her, and whose excessive praise makes him utterly ridiculo us. The length of Mrs Bennet's speeches betray[s] the fact that although she says much, she thinks and means very little, [very good.] a technique which is repeated in Mr Collins's speeches and letters and on Lady Catherine's argument against Elizabeth marrying Darcy on her visit to Longbourn. This is emphasised here by the fact that she is the only one quoted in direct speech as speaking aloud in the whole passage. Despite Elizabeth's sense, her own feelings are kept to herself while her mother chatters away indiscreetly on anything that enters her mind. Elizabeth's poor reasoning as she listens to her mother disgrace herself shows the extent of her shame and misery. Although this scene is largely seen from the viewpoint of Elizabeth, Austen sometimes speaks as the omniscient narrator to reveal little ironies about Elizabeth herself. For example, after Elizabeth feels that "The first wish of my heart... is never more to be in company with either of them", which the reader should know to be silly, especially with regard to

Arranged marriage Essay

? â€Å"Literature is the mirror of life† is one of the main quotes which our lecturer, Mr. Puveneswaran keep on telling to us in his every lesson. This quote answered my question which I asked myself since the first lesson of Literature in English. A great literature is the mirror upon which the realities of life are reflected. A term that used to describe written or spoken material is known as literature. By studying this subject, I could understand that literature is all about the obsession with ideas and also a way in which we can capture and interpret what has happened and is happening to us personally and to the world as a whole. Broadly speaking, the study of literature allows people to develop new ideas and ethical standpoints and can help individuals to present themselves as educated members of society. There are many short stories that I have studied in this semester such as A Dream of China, The Mahogany Table, No Place For A Woman and so on. As the requirement of my coursework, I choose two short stories such as Everything’s Arranged and Dey Raju. This Everything’s Arranged by Siew Yee Killingley tells about a Ceylonese girl named Rukumani having secret affair with a Ceylonese boy named Devanayagam while studying at University. Their secret affair discovered by their parents. Rukumani have struggle and suffer because of their family members, relatives and their community as they try to get together in life. The Ceylonese, however educated, still hold to their tradition, beliefs and family values so adamantly. At the end their marriage was called off. Dey Raju by Saras M Manickam is a story about a boy named Raju. Raju’s father arranged a marriage for him. Raju wrongly saw the ‘bride’. He refuses to get married because the lady that he thought his bride was fat. Amazingly, he found out that the fat lady was not his bride. His bride was beautiful. Raju got to know the truth and talked to his bride. They both love each other. According to Mathew Arnold, literary criticism is a disinterested endeavor to learn and propagate the best that is known and thought in the world. Using the theories and principles of theoretical criticism, the practical critic defines the standards of taste and explains, evaluates, or justifies a particular piece of literature. Since there are a few literary criticisms in those two short stories, I found cultural criticism is the most suitable one for those two short stories that I have been chosen. Cultural criticism is known as criticism or analysis of a specific culture and society on a continuing basis with the end result being some sort of practical solution being found to fix any problems. In the Everything’s Arranged short story, Indian culture is well depicted and portrayed. As a Ceylonese, Rukumani’s parents believe that marriage is a spiritual thing and if a girl has an affair with a guy before marriage, it is considered as a sin. The girls shouldn’t be in love before marriage. This can be clearly seen when a man who is a visitor to Rukumani’s house said that â€Å"When we were young our mother never mentioned the word ‘marriage’ to any of my seven sisters until two days before they were to be married. Everything fixes first, then talk. † We can know that they are very possessive and exposed to Indian culture that were truly practiced when Rukumani’s mother scolded her by telling that Rukumani have been so brazen and shameless as to spoilt yourself with her beloved ones. Even though she protested herself that she never did anything wrong, her mother cried and told her not to tell about shameful things. I also found evidence for the culture that they belief where the girls shouldn’t choose a guy as their life partner by themselves. For an example, â€Å"How dare you choose somebody for yourself? † wept her mother. Moreover, sex is an issue that cannot be mentioned in home. There was stated that Rukumani’s parents liked to pretend Rukumani was too spiritual to know anything about sex and that topic was never mentioned at home. The Ceylonese, however educated, still hold to their tradition, beliefs and family values so adamantly. Education failed to change their thinking. Social life is a taboo for their young sons what more for a daughter. Dey Raju is one of the most favorite short stories of mine where I found the pure love between married to be couple. The cultural criticism in this short story is arranged marriage. Raju who works in Kuala Lumpur received a telegram from his father states that â€Å"Marriage arranged. Come immediately†. Even though he hasn’t seen his bride, he agreed to his father’s statement and went back to his hometown immediately by train without thinking for a second. When the mates at work ribbed Raju mercilessly about marrying a bride that he had never seen before, he said that â€Å"Mine was traditional Indian culture with five thousand years of history. By golly, I was proud of it†. This shows that Raju is still conservation and holds his Tamil culture which is arranged marriage. This is also can be clearly seen when an elderly neighbor from home, Auntie Rukku asked him whether he has set eyes on his bride and know his bride’s name or  not. â€Å"It’s our tradition, Auntie Rukku† replied Raju. It is being a common thing to modern culture where people can find their own spouses and didn’t depend on their parents but yet Raju follows the Indian culture. In a conclusion, I could understand more clearly and well about cultural criticism by reading and interpreting those two short stories. I also able to know that the formal study of literature enables us to explain our responses to any text, allows us to articulate the function of literature in an academic and a personal way.

Euthanasia Essay - 1385 Words

Euthanasia Euthanasia, specifically voluntary euthanasia has been a taboo subject for many decades in this, and other countries. Euthanasia, as defined by the Oxford English Dictionary – bringing about of this, especially in the case of incurable and painful disease- comes from the Greek word euthanatos, meaning – a gentle and easy death. It is commonly known as death with dignity given to those who want the choice to die. No one can prevent death. The can only prolong it. Many people solicit their physicians to aid in the quick and easy death. Doctors, aware of ethics of their chosen profession, and consequences of their actions, especially malpractice suits, often refuse the request (www.euthanasia.org/ve.html). Involuntary†¦show more content†¦A Living Will is a signed document by a person, giving advanced notice have life-saving procedures withheld or discontinued at the time of serious illness or injury should that person not be able to make decisi ons. It has been argued that Living Wills can be deceptive and vague to the signer, leaving them open to many abuses. Trying to prevent medical treatment measures at the end of their lives may inadvertently cause their own starvation and dehydration. They are also unnecessary at times. People already have the right to make informed consent. Doctors already have the right to withhold treatment deemed as useless. Living Wills should be used when patients are unable to make the decision for themselves. The strategy used by groups such as Concern for Dying, the Society for the Right to Die, and the Hemlock Society is to condition public acceptance of assisted suicide, mercy killing, and legalized euthanasia (www.pregnantpause.org/euth/soundgoo.htm). With growing international support, doctors are accepting patient’s requests for active voluntary euthanasia (www.euthanasia.org/ve.html). The American Medical Association (AMA) is well known for their pro-abortion campaigns and funding. Ironically, the AMA funds many hospices and other palliative care centers. They have a firm stand on life. The AMA has initiated the Institute for Ethics, designed to educated physicians on alternative medical approaches to euthanasia duringShow MoreRelatedEuthanasia Essay : Euthanasia And Euthanasia863 Words   |  4 PagesThis is why Euthanasia is important and summarizing the research that I found on Euthanasia. Euthanasia is important because there is a lot of arguments about Euthanasia. Some people support it and some people do not support Euthanasia (Euthanasia and assisted suicide- Arguments). Euthanasia allows people to be free from physical pain. It is the hastening of death of a patient to prevent further sufferings (Euthanasia Revisited). The religious argument states God chooses when human life ends. EuthanasiaRead MoreEuthanasia Essays : Euthanasia And Euthanasia1432 Words   |  6 PagesDoes euthanasia assists patients to die with dignity? From fresh to dying, is the humanity multiplies the development natural law. Along with medicine progress and life enhancement, the people besides pay attention to eugenics, simultaneous starts to pay attention to the euthanasia. Since this century 50 ages, regarding euthanasia, many countries’ medical arenas, educational world, and ethical groups have been arguing about the euthanasia argument for many years, although many person of ideas haveRead MoreThe Debate Of Euthanasia And Euthanasia1429 Words   |  6 PagesINTRODUCTION: The debate of euthanasia is an ongoing one that’s shrouded with much controversy and ambiguity regarding the ethics of it in contemporary Australian society. However, the frequency of this topic being debated by physicians, influential figures and the media has become more prominent now than ever. In particular, in association with its impending legislation within Australian states. (The Royal Australian and New Zealand College of Psychiatrists,2012) Various types of euthanasia are recognised,Read MoreEuthanasia Essay : Euthanasia And Euthanasia Essay1223 Words   |  5 Pages Euthanasia James Dudley Euthanasia continues to be an ongoing issue in modern society. Over the course of history, there has been a multitude of debates that have tried to justify assisted suicide, or euthanasia. Gallup’s study in 2013 openly shows this statistic by showing that over 75 percent of Americans trust that euthanasia should be acceptable. However, what Americans don’t comprehend is that making any form of euthanasia legal infringes upon the right to life as stated in the constitutionRead MoreThe Issue Of Euthanasia And Euthanasia2073 Words   |  9 Pageslife is beyond toleration or they feel as though there is no point to living, the issue of euthanasia often arises. Euthanasia is technically defined as â€Å"the act or practice of killing someone who is very sick or injured in order to prevent any more suffering†. In america people have the right to end their life. The topic of euthanasia is one that is highly disputed among people over the world.† Euthanasia means killing someone who is very sick to prevent more suffering† (Weaver 1). An example ofRead MoreEuthanasi Euthanasia And Euthanasia1515 Words   |  7 Pagesetymology of the word ‘euthanasia’ originates from the Greek language which has a literal meaning of â€Å"good death†. Other names for euthanasia are ‘assisted suicide’ and ‘mercy killing’. Euthanasia is done when the person is suffering from a terminal illness such as cancer, and then steps are taken to end the person’s life so that they no longer have to suffer. [Helga Kuhse. July 1992. Bioethics News. The World Federation of Right to Die Societies. http://www.worldrtd.net/euthanasia-fact-sheet. AccessedRead MoreEuthanasia And The Death Of Euthanasia1351 Words   |  6 Pagesfor the dying who request euthanasia to be able to end their suffering. Euthanasia is con sidered a â€Å"gentle and easy death† because it comes from the Greek words, Eu meaning good and Thanatosis meaning death. Euthanasia is illegal in most of the United States. However, assisted suicide, is legal in six different states. The states that assisted suicide is legal in are California, Oregon, Colorado, Washington DC, Vermont and Washington. The key difference between euthanasia and assisted suicide is whoRead MoreEuthanasia Essay : The Euthanasia989 Words   |  4 Pagesthe euthanasia process and what to expect. The euthanasia can take place in the privacy of your own home or you may choose to have it done at your veterinarian’s office. Your veterinarian may offer at home euthanasia or you may be able to locate a veterinary service that does at home euthanasia such as Home To Heaven. This is a personal choice and should be made with you and your pet’s comfort in mind. Additionally, you may want to decide if you wish to be present during the eu thanasia. SomeRead MoreEuthanasi Euthanasia And Euthanasia861 Words   |  4 PagesEuthanasia, the practice of medically terminating life in order to relieve pain and suffering of a patient, has been a complex and controversial topic since its conception. In ancient Greece and Rome attitudes toward active euthanasia, and suicide had tended to be tolerant. However, the rise of the Christian faith reinforced the views of the Hippocratic Oath, a swearing of ethical conduct historically taken by physicians. This shift concluded a medical consensus in opposition of euthanasia. IssuesRead MoreThe Debate About Euthanasia And Euthanasia1631 Words   |  7 PagesThe debates about euthanasia date all the way back to the 12th century. During this time, Christian values increased the public’s opinion against euthanasia. The church taught its followers that euthanasia not only injured individual people and their communities, but also violated God’s authority over life. This idea spread far and wide throughout the public until the 18th century when the renaissance and reformation writers attacked the church and its teachings. However, the public did not pay much

Animal Rights Essay - 851 Words

Animals have been used in medical research for centuries. In a recent count, it was determined that 8,815 animals were being used for research at MSU, 8,503 of them rodents - rats, mice, hamsters and gerbils. There were 18 dogs, three cats and a variety of goats, ferrets, pigeons and rabbits. The struggle against this tyranny is a struggle as important as any of the moral and social issues that have been fought over in recent years.quot; Animal rights are an emotional issue-second only, perhaps, to the bitter abortion debate.quot; For decades the value of animal research has been grossly overrated. Although researchers have depended on animal test data to achieve medical advances, there should be other means of research because†¦show more content†¦Animal rights activists have gathered much information that has closed down laboratories that violate anti- cruelty statutes. quot;This includes a 1984 videotape stolen from the University of Pennsylvania Head Injury Clinic. The research subsequently suspended, reportedly involved inadequately anesthetized baboons receiving blows to the head to break their necks and cause brain damage.quot; Alex Pacheo gives a first-person account of the conditions he witnessed in a primate laboratory. He is horrified by the painful experiments these monkeys endure. quot;On May 11,1981 I began work[at the Institute for Behavioral Research] and was given a tour.... I saw filth caked on the wires of the cages, faces piled in the bottom of the cages, urine and rust encrusting every surface. There, amid this rotting stench, sat sixteen crab-eating macaques and one rhesus monkey, their liv limited to metal boxes just 17 3/4 inches wide.... [An old refrigerator] had been converted into a chamber containing a plexiglass immobilizing chair. A monkey would be placed in a chamber, and electrodes attached to his body. The monkey would be forced to try to squeeze a bottle of fluid with his surgically crippled arm in order to stop the painful electric shock that coursed through his body. The ceiling and walls of the chamber were covered with blood. I remember Dr. Taubs assistant, John Kunz,Show MoreRelatedAnimal Rights And Human Rights923 Words   |  4 Pages Animal Rights â€Å"Nearly as many, 68 percent, were concerned or very concerned about the well-being of animals used in ‘sports’ or contests as well as animals in laboratories (67 percent) (Kretzer, 1).† Many people question whether an animal is capable of thought and emotions. Others feel as though animals are the equivalent of humans and should be treated as such. Since the 1800’s, animal rights has been a topic that has several different sides including two extremes. If animals can react to theirRead MoreThe Debate On Animal Rights910 Words   |  4 PagesThere are two major schools of thought on animal protection. First, is the tenet that animals should have rights and the second, more radical view, is that animals should be liberated. Many of the rights that are promoted for animals are similar to the rights of human democratic societies. The basic rights, which are recommended by a number of advocates, are that animals should be free from suffering, be in posses sion of their own life, and their basic interests should be given the same considerationRead MoreAnimal Rights Essay886 Words   |  4 PagesAnimal rights - moral or legal entitlements attributed to nonhuman animals, usually because of the complexity of their cognitive, emotional, and social lives or their capacity to experience physical or emotional pain or pleasure. (Britannia encyclopedia online, n.d.). The definition of animal rights is so clear to us. Human rights need to be protected, so do animal rights. In 1976, in New York City, thousands of cat lovers were beaten when they heard a painful test to be taken for pets’ sexualRead MoreEssay on ANIMAL RIGHTS790 Words   |  4 PagesAnimals have their own rights as do to humans and we should respect that and give them the same respect we give each other. Animals deserve to be given those same basic rights as humans. All humans are considered equal and ethical principles and legal statutes should protect the rights of ani mals to live according to their own nature and remain free from exploitation. This paper is going to argue that animals deserve to have the same rights as humans and therefore, we don’t have the right to killRead MoreAnimal Rights Philosophy768 Words   |  4 Pagesissue of animal rights, Carl Cohen takes on the perspective of a reformist. This means that he accepts animal experimentation and meat eating, but believes that these institutions need to be improved upon. Cohen approaches the issue of animal rights using the ideas of obligations and rights, with not only the reformist perspective, but with the speciesist perspective. The conclusion he draws is that animals do not necessarily have rights just because humans have moral obligations to animals. CohenRead MoreThe Argument Of Animal Rights2068 Words   |  9 PagesSeems rhetorical, but the fact is animals live through this everyday, without even given the choice. As humans, we establish our authority among all living beings, but for what reasons? Are humans better than all other species? Or is it true that we should hold a precedence over nonhuman animals? The ultimate question then remains, should animals have as much or equal to the same rights as humans? Their are endless arguments for and against this question, and many sub arguments that go hand in handRead MoreAnimal Rights And The Rights Of Animals1843 Words   |  8 Pagesthe rights of animals and if they think and feel like humans do. Many people see animals as mindless creatures or as food, while others think they have emotions and can feel pain. In other countries animal protection laws are in place that are strictly enforced and seem to work well with the system. In the United States however; some of the anima l rights laws are considered to be useless and under-enforced (Animal Legal Historical Center). More people today are beginning to see that animals shouldRead MoreThe Issue Of Animal Rights Essay2300 Words   |  10 PagesAnimals have the right to equal consideration in regards to their being used for human needs as most people use animals for their own needs on a daily basis even if only indirectly whether to entertain us, or to attain the product we are using, or on our dinner plate. The controversy of the treatment of animals range from some activists and philosophers that are outspoken against animals being used by humans in any way for our own personal needs, while others are candid in their belief that animalsRead More Animal Rights Essay2330 Words   |  10 PagesAnimals and man have shared this planet since humans first appeared on earth. Animals have provided transportation, food, clothing, shelter, companionship and entertainment throughout the ages. Therefore, it is our duty to treat animals with respect, care and kindness and not cause them undue suffering, because they have, in many ways, made it possible for man to survive on earth. However, because normal adult humans have superior mental abilities in the hierarchical scale in nature, animals haveRead MoreArgumentary On Animals And Animal Rights1523 Words   |  7 Pagesclass was crazy! There was so much information regarding animal rights†¦ Sasha: I know. But I don’t know if any of that changed my views. I still think becoming a vegetarian is the way to go. Devon: You think? I still think that it is okay to eat meat. The animals just need to be raised in a humane manner. Sasha: Eh†¦I don’t know. Animals should just be left alone and be free to roam around in the wild. They should not be tortured like those animals that I saw while visiting that â€Å"kill floor†. Devon:

Comparison of Themes in The Yellow Wallpaper and the...

Comparison of Themes in The Yellow Wallpaper and the Metamorphosis Charlotte Perkins Gilmans The Yellow Wallpaper and Franz Kafkas Metamorphosis contain many similarities. They both have the common theme of the deterioration of the main characters life and mind, as well as the theme of the ostracism of outcasts in society. They also both deal with the main characters gaining a freedom through the demise of their previous lives. The woman in The Yellow Wallpaper is slowly deteriorating in mental state. When she first moves into the room in the old house, the wallpaper intrigues her. Its pattern entrances her and makes her wonder about its makeup. But slowly her obsession with the wallpaper grows, taking over all of†¦show more content†¦This was illustrated in Gregors last thought, He thought of his family with tenderness and love. The decision that he must disappear was one that he held to even more strongly than his sister, if that were possible(p. 825). The deterioration of Gregors life was in part due to the ostracism associated with his being turned into a bug. Once his family found out what happened, they banished him to his room, and his parents could not even bear to look at him. Prior to his metamorphosis, Gregor was an integral part of the family. He provided the money by which the family survived. Yet as soon as he changed, he was labeled an outcast, who was useless to the family, and therefore not paid any attention. He felt this ostracism, and it made him not want to continue on in life, he gave up because he felt unloved. Likewise, the woman in The Yellow Wallpaper was confined because of her mental illness. She, most likely, was suffering from post-partum depression, after the birth of her child. Instead of getting love and attention, and being able to see her child, she was sent to live in a room in a foreign house. She was not allowed out of the one room that her husband picked out. Although she yearned to see the gardens and the rest of the house, her husband would not let her. It was as though she was being punished for her illness. I believe that her confinement had an effect on the progression of herShow MoreRelated A.M.Holmes Music For Torching, Seth MacFarlanes Family Guy, and Tony Kushners Angels in America1948 Words   |  8 Pagesfeels like she is a failure because she does not perform this juggling act. Her friend Liz mentions Tillie Olsen’s Silences, and Charlotte Perkins Gilman’s The Yellow Wallpaper (214), two examples of feminist literature that analyze the dilemm a of the female identity breaking free from confinement. Elaine complains, â€Å"I am The Yellow Wallpaper,† (214) insinuating that she too has become a woman deranged by hysteria and depression. â€Å"I’m embarrassed†¦We’re already having post feminism, and I’m stuck in

Reasons for Re Launching Electric Car †Reva Free Essays

Reasons for Re Launching Electric Car – Reva Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc. ) of the USA. The company’s sole aim was to develop and produce an affordable compact electric car. We will write a custom essay sample on Reasons for Re Launching Electric Car – Reva or any similar topic only for you Order Now Several other automakers were also aiming to do so, but in 2001 RECC launched the  REVA Reva, started off with a bang : The first electric car in India  and the people behind the car were confident of the success of the car. Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch,  Reva barely managed to sell a total of 300 cars. Reva was subsequently pulled off Indian markets. On May 26th 2010, Mahindra Group bought a 55. 2% majority stake in Reva and now has plans of relaunching the car in Indian markets. This article explores reasons for the failure of Reva and what should be Mahindra Reva’s Strategy for achieving success in the Indian market. * Reva was  positioned  as a â€Å"Green,  low operating cost car†. The marketing strategy when Reva was first launched mainly concentrated on the car being green and the first of its type in the electric car segment. But this was not enough to create ripples amongst the consumers. * With a small  size, easy to drive (no clutch or gear)  and slow  speed, Reva  was targeted at  small families, old couples and female drivers. While Reva had a beneficial cost proposition of only Rs. 0. 40 paise per km travelled, it was not a cheap car. Priced at around Rs. 3. 75 lakhs, people would have preferred to purchase a Maruti Zen or an Alto which are within the same price range. The major problem with Reva was that it was perceived to be a low cost car, but it was actually not. Also it was not a car that the rich wanted to buy, as it looked below their league. In one word, Reva, was a  total misfit. * Aesthetically, Reva did not appeal to the youth. It was  not fast, did not have a  high range, had high  maintenance problems  (100 % charging needed 8 hours) and was not meant for long drives. The small car space and the design made it look like a rather  uncomfortable car. People do advocate being green but they are not willing to sacrifice their comfort for it. * The arketing campaign for Reva also was not an aggressive one. The car made news for itself for being the first electric car in the Indian market but no marketing effort was made to create ripples in the customers. The buzz through promotions and advertisements was very low. There was  no excitement  and  curiosity  created in the minds of the consumers before the product launch. A research done by me amongst 50 female drivers, 35 elderly people (50+ age) and 20 couples has helped me come up with the following  customer value hierarchy  for a Car: 1. Core benefit:  Takes you from one place to another without an  inconvenience. . Basic product:  Easy to drive,  comfortable seats and leg room,  high mileage. 3. Expected Product:  Safety, does not break down,  easy to repair. 4. Augmented Product:  Speed,  smooth on road,  Stylish. 5. Potential Product:  Environment friendly. As seen the points  bolded in red font  are the ones that Reva clearly misses. Not being able to satisfy the core, basic and expected product benefits has been a major miss in the marketing strategy of Reva. If Reva has to be successful it has to first cater to these customer benefits, satisfy them and then only will being environment friendly be a product differentiator. Reva had expected to sell around 1500 cars in its first year itself. After 3 years, Reva managed to sell only about350 odd cars. This is a definite failure in the first innings of Reva. However the fact that it is the only one in the electric car market, a proper marketing strategy can help it become a success. Reva’s Second Innings: A Re-launch Strategy It is not like Green cars are boring and cannot be successful. Take the example of  Roadster Tesla  an electric car which is the coolest and one of the most aspired cars in the automobile market. So surely there is no reason for Reva to fail if it is marketed in the right way. If the car is able to satisfy the core, basic and expected benefits of its target audience then we have a winner on our hands. In today’s, Global warming era. Being green is in fact the in thing. But just Green Cannot Sell. Reva should market itself on its other facets as well. Consider the slogan below for marketing Reva: Reva: â€Å"Easy to drive, Stylish, Comfortable Car †¦ By the way, we are also Green† The easy to drive attribute is already present in Reva. Reva needs to do slight alterations in its design to make it look more stylish, ergonomically designed for seating and safety needs. As given in the figure above, Reva should look at targeting the growing female car owners. Also it should target the young and old couples, who find the  cuteness factor  in the car, exciting enough to purchase it. Reva should be promoted as a  Ã¢â‚¬Å"Fun† car to hang out with. Promotions The Reva advertisements  should not hire any stars to advertise it. Instead it should look at taking the common office going man, the girl next door, the college couple to brand it. This will ensure that its target audience connect to the advertisement and Reva to a greater extent. The greenness in Reva can be subtly highlighted in the advertisements. The promotion ideas for both print and television advertisements are: 1. The office goer:  How because of heavy traffic he used to reach late to office and get reprimanded by his boss. How now Reva has made him reach office in time and get promotions. Catch line: â€Å"Traffic problems. No Problem. Reva is here† 2. The girl next door: How Reva has made her independent. Highlight the ease and comfort of driving the car in the advertisement. Catch line: â€Å"Get Independent. Do The Reva† 3. The lovebirds: A part by part ad series in which an old couple get nostalgic on how they started their love story in a Reva and their memories associated with the Reva car. Highlight the comfort of the Reva car. Catch line: â€Å"Reva getting you closer† Social media promotions – Low cost and high effect. 1. Social gaming applications  in which users play a car racing game and get green credits for using the Reva Car. This will help spread the Reva brand virally. 2. Get expert reviews on the Reva car and publish them on the  Reva Blog. 3. Have a contest in which users can upload their Reva moment on  YouTube. Also upload YouTube videos to show how Reva makes a greener world. 4. Have, â€Å"The Spacious Reva Contest†: Customers try to fit in as many of their friends in a Reva car and upload a picture of it on  Facebook. The one with maximum likes would win the contest. 5. Listen to what your customers are saying  about Reva, how are they feeling about Reva? Have you managed to create the right buzz? Social media would tell you instantly and help you to do any kind of damage control if necessary. The  social media is a good measure  on how well your marketing strategy has worked. In conclusion , Reva has already in its â€Å"First Innings†, highlighted its attribute of being a  Green Car. The â€Å"Second Innings† strategy that has been mentioned will market Reva as an easy to drive, safe, stylish and comfortable car. Thus satisfying the core, basic and expected needs of its customers which will help the Reva car become a success story. While the Mahindra brand name and its distribution network and capabilities in the Indian market should definitely benefit Reva, in having a successful second innings. The strategy outlined above should help Reva preventing burns and scars the second time round. How to cite Reasons for Re Launching Electric Car – Reva, Papers

English Only Amendment free essay sample

An argument against an English Only Amendment in the U.S. The writer explores the possibility of the United States adopting an English Only policy and uses several court cases to illustrate why it would not be feasible. An English only amendment in the United States would only isolate the nation from the rest of the world. Currently with the globalization process occurring the world is becoming more homogenized. Nations that never before communicated are now communicating openly and honestly (Briscoe, 1998). The nations of the world are sharing their cultures and finding things to celebrate about their very diversity. The international trade market has opened and widened its horizons and nations are trading with each other in ways that they never have before in history (Briscoe, 1998). To adopt an English only amendment at this time would impede and stunt the growth of Americas international trade industry. A recent controversy over the possibility of an English only amendment adoption occurred in Puerto Rico (Briscoe, 1998). We will write a custom essay sample on English Only Amendment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The idea was presented with a ten-year phase in clause.